The book launch was held in the Memorial Church of Norwegian Emigration. This church, once named Oak Ridge Lutheran Church, was built near Houson, Minnesota in 1896. It was later dismantled, shipped, and moved to the museum. The site has a symbolic value as the church is representative of a Norwegian American institution that conserved language and culture among white, Norwegian immigrants.
Three of the authors of the anthology were present at the event. They have recorded their respective presentations after the book launch in order to make them available to a larger public. The two editors and one of the authors who reside in the United States had recorded presentations prior to the book launch. The presentations display various perspectives in conjunction with the concept Nordic Whiteness which all are relevant in conjunction with the content of the anthology.